The Grand Junction real estate market is highly competitive. If you have a home to sell in the area, it’s imperative that you can effectively attract the eye of potential buyers. This is why it is important to enlist the help of a respected Realtor who has an array of skills up their sleeve.
Realtors are tasked not only with handling the paperwork and legalities of selling or buying a home but also with marketing the home to attract the most interest from buyers and getting you the best price. In a tight housing market, you don’t just need a skilled Realtor — you need one that is a master marketer.
What is a master marketer?
In order to understand what changes a searcher into a buyer, the marketer must be aware of what appeals to their specific audience. They must take the time to find out what people want and how to convince them that whatever the marketer has to offer meets their criteria.
In the world we live in, social media and an active online presence are the most cost-effective ways to reach your audience. In order to master marketing in today’s technology-driven economy, a person must not only be aware of the psychology of the buyer but also the social media trends that influence them.
A master marketer must also have a deep understanding of how search engines work. No matter how carefully a message is catered to a specific audience, it will not be successful if a potential customer cannot find it. To ensure that these customers can find the information, it must appear high in the search results.
Of course, social media sites and websites only appeal to those visiting them. An effective marketer must also be able to use tools like email and more traditional venues like radio, television, or billboards to get their message to the target audience.
Selling Grand Junction real estate
As you get closer to selling, you will need to schedule inspections, appraisals, and any necessary repairs. You will also need to get a clear idea of a price strategy that both the home and the area will likely support. Only after all of that is done can you begin to think about marketing your home.
Your marketing efforts will likely include taking photographs that show off your home’s most impressive features while minimizing any drawbacks. You will also need to come up with a description of the home that does the same thing. Once this is done, you need to effectively get that information out to those who are searching for homes just like yours.
Here’s where your real estate master marketer comes in.
The advantages of working with a real estate master marketer
A real estate master marketer can help you through the entire process. In the beginning, they can suggest upgrades that fit the trends home buyers are most in search of. They can suggest colors and room layouts that will attract the eye of potential buyers because they have taken the time to understand who their audience is and how to appeal to them.
As the process continues, they can handle the photography and description of your home. By leveraging their knowledge of what home buyers in the given area value, they can cater the message directly to them.
When it is time to place the home on the market, the master marketer really shows their advantage and skillset. By understanding social media marketing, they can determine the exact niche to direct their sales pitch to and hone in on their wants and needs. For example, if the home you have to sell is spacious with many bedrooms and is located near quality schools, then the marketing should be geared towards those who currently have (or plan to have) children. This audience would be entirely different from that of a modest bungalow or a compact condominium in the heart of a city.
The master marketer’s in-depth understanding of search engines and how to reach a high ranking is also a vital part of the sales process. They must know how to ensure that your listing pops up near the top of the page whenever a potential buyer types “Grand Junction real estate” into the search box. Done correctly, it shouldn’t matter which of the major real estate sites a person searches; your home should achieve a higher status.
Better marketing = a better return
*Header photo courtesy of Unsplash